Officials of the companies said that they collect ripe mangoes directly from farmers, or the larger mango wholesale markets in the northern region of the country. Fruit juices contain 88% fruit pulp whereas fruit drinks contain 10% pulp and natural ingredients, as new standards were set for the two beverage varieties in 2012, said the BSTI.Īfter fulfilling domestic demands, a number of companies export fruit drinks abroad to India and some Southeast Asian countries, said insiders.Īlthough a number of companies produce fruit drinks, imported drinks from Malaysia, Thailand, Korea and India are also available, but imported fruit drinks remain a very niche market even today. Pran, Akij, Acme, Transcom, Globe, and Abul Khair group are all competing for a slice of the pie.Īccording to the Bangladesh Standards and Testing Institution (BSTI), most of the local companies produce fruit drinks along with juices, with only Pran producing a juice brand named Latina.įruit drinks and juice are categorized based on the use of fruit pulps. While there are alot of flavours available such as mango, pineapple, guava, apple, orange, strawberry and lemon, the most popular market is still mango juice and the flavor is worth more than Tk700 crore, nearly 90% of the total market. Today the homegrown fruit drinks and juice market is a well established, ever growing market worth near Tk800-Tk1,000 crore, with at least eight companies leading the market. They exported juice worth $80 million in 2019. After meeting the national demand, we export it in overseas markets,” said the Pran official. “Currently the fruit drinks market is one of the established markets in the country. The shopkeepers did not want to keep it either,” said Kamruzzaman Kamal, director (marketing) of Pran-RFL Group.Īccording to companies, fruit drinks produced in Bangladesh by local companies in the 1990s struggled a lot to make it popular in the country. Consumers did not want to believe that it was possible to bottle juice. “We began marketing fruit drinks in 1992 and we are the pioneers of the industry and all related technology. Their popularity is so high that local companies started entering the market.
In the early nineties, almost all children could be seen with a pack of red and white Shezan mango juice in their hands. It has captured 90% of the market worth Tk700 crore
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